Paramount (PARA) Prnewswire·2024-07-10 14:00Core Insights - Nickelodeon is celebrating the 25th anniversary of SpongeBob SquarePants with a large-scale tribute at Comic-Con International: San Diego 2024, featuring immersive experiences and panels [10][21] - The event includes a 1,800 square-foot booth recreating the "Help Wanted" episode, along with various interactive activities and merchandise [10][16] - Paramount+ serves as the streaming home for SpongeBob fans, offering extensive Bikini Bottom content [15] Nickelodeon Overview - Nickelodeon, now in its 45th year, is the leading entertainment brand for children, encompassing television programming, consumer products, digital experiences, and feature films [7] - The brand has built a diverse global business by prioritizing children's interests [7] SpongeBob SquarePants Highlights - Since its launch on July 17, 1999, SpongeBob SquarePants has been the most-watched animated series for 22 consecutive years, with a global fan base and extensive merchandise [21] - The show has been translated into over 30 languages and reaches more than 90 million viewers quarterly [21] Comic-Con Activities - The Comic-Con booth features interactive elements such as a slow-motion video opportunity, a virtual game, and a retail area for exclusive merchandise [17][20] - Nickelodeon will host two panels, including a special celebration of SpongeBob's origins and a discussion on the Avatar series [11][19] Paramount+ Overview - Paramount+ is a direct-to-consumer streaming service that combines live sports, breaking news, and a vast library of entertainment content from various brands, including Nickelodeon [8]