EBAY Boosts Seller Experience With Advertising Solutions

Core Viewpoint - eBay's shares have increased by 22% year-to-date, outperforming the Retail-Wholesale sector's growth of 12.5%, driven by strong momentum in its advertising offerings [1] Advertising Offerings - eBay is expanding its advertising products to enhance seller experience, including the updated "eBay Advertising" tool that simplifies advertising and increases listing visibility [1] - The updated tool features a revamped Seller Hub Marketing tab and an Advertising tab, providing comprehensive campaign views and detailed reporting, along with AI-driven recommendations [1][2] - The Offsite Ads solution allows sellers to extend their reach through cost-per-click ads on external services, leveraging eBay's advertising technology for advanced targeting and campaign management [2] Seller Experience Enhancements - eBay is focused on improving the seller experience with innovative tools, including an AI-powered background-enhancement tool that automatically replaces image backgrounds [3] - The launch of the Luxe Line mobile consignment concierge offers a convenient selling experience for luxury items in Los Angeles and Las Vegas [3] Market Growth Potential - The global e-commerce market is projected to reach $8.8 trillion in 2024 and$18.8 trillion by 2029, with a CAGR of 15.8% from 2024 to 2029, presenting significant growth opportunities for eBay [4] Competitive Landscape - eBay's initiatives to enhance seller experience position it competitively against peers like Amazon, Shopify, and Etsy, which are also investing in seller tools and AI technologies [5][6] - Amazon has introduced an AI tool for product listings, while Shopify has added an AI image editor to its suite, and Etsy is providing new tools for seller insights [5][6] Financial Outlook - eBay's expanding advertising offerings and seller tools are expected to improve long-term prospects, with a Zacks Consensus Estimate for 2024 total revenues at $10.26 billion, reflecting a year-over-year growth of 1.5$4.70 per share, indicating a 10.9% increase from the previous year, with a recent upward revision of 0.2% [7]