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Universal Technical Institute to consolidate branding for MIAT-Canton, Motorcycle Mechanics Institute, Marine Mechanics Institute and NASCAR Technical Institute

Core Insights - Universal Technical Institute (UTI) is consolidating its branding for several campuses to enhance brand awareness and better serve students [4][7] - The rebranding will include campuses previously known as MIAT-Canton, Motorcycle Mechanics Institute, Marine Mechanics Institute, and NASCAR Technical Institute, which will now be known as UTI-Canton, UTI-Phoenix, and UTI-Mooresville [5][4] - UTI currently serves approximately 15,000 students across 16 campuses nationwide [4] Company Overview - Universal Technical Institute, Inc. was founded in 1965 and is a leading provider of workforce solutions in transportation, skilled trades, and healthcare education [2] - The company operates two divisions: UTI and Concorde Career Colleges, with UTI offering a variety of technical training programs across 16 campuses in nine states [2] - Concorde Career Colleges operates 17 campuses in eight states and online, focusing on allied health, dental, nursing, patient care, and diagnostic fields [2] Rebranding Strategy - The rebranding initiative is part of a broader strategy to evolve UTI from an automotive/diesel school to a provider of diverse education programs in transportation, skilled trades, and energy [7] - The implementation of the rebranding will commence in October and is expected to continue through mid-2025 [7] - Previous consolidation efforts, such as merging MIAT-Houston and UTI-Houston into one branded campus, have been positively received by stakeholders [6]