Build-A-Bear Workshop Joins Chicago's Magnificent Mile in Iconic Wrigley Building

Core Insights - Build-A-Bear Workshop has opened a new location in the historic Wrigley Building on Chicago's Magnificent Mile, marking a significant expansion in a key retail destination [1][2]. Company Expansion - The new Workshop at 410 Michigan Avenue represents a strategic move for Build-A-Bear as it enhances its presence in a globally recognized retail area [2]. - The location is designed to provide a unique experience for guests, allowing them to create personalized furry friends in a setting that combines historical significance with modern retail [2]. Grand Opening Celebration - A Grand Opening event is scheduled for July 13, featuring promotions such as free Lil Cub teddy bears for the first 50 guests, a ribbon-cutting ceremony, and themed activities [3]. - The event aims to attract visitors and create excitement around the new Workshop, reinforcing the brand's commitment to memorable experiences [3]. Unique Offerings - The Workshop will feature the signature Build-A-Bear Make-Your-Own experience, including the Heart Ceremony, and will offer Chicago-themed merchandise alongside the brand's core products [4]. - This location will cater to a diverse audience, including kids, teens, and adults, by providing a variety of furry friends and accessories [4]. Brand Overview - Build-A-Bear Workshop is a multi-generational global brand focused on creating memorable experiences through personalized products, with over 500 interactive locations worldwide [5]. - The company reported total revenues of $486.1 million for fiscal 2023, highlighting its strong market presence and consumer engagement [5].