Popular(BPOP) Prnewswire·2024-07-11 05:02Company Strategy and Innovation - iQIYI launched AI-powered chatbots on its app and Weibo to enhance viewer engagement with fictional characters from its popular shows, reflecting its commitment to leveraging technology for content interaction [1] - The chatbots, developed by iQIYI's AIGC Interactive Center, use large language models (LLMs) to authentically portray characters' personalities and knowledge of their fictional universes, deepening audience engagement with storylines [2] - The chatbots are continuously updated with new plot developments for ongoing series, enabling fans to discuss the latest twists and turns in real-time [2] - This feature is part of iQIYI's broader strategy to foster deeper connections between viewers and content, alongside other interactive features like 3D emojis for bullet comments in its Apple Vision Pro app and Karaoke Mode in music variety shows [3] User Experience and Features - Within the iQIYI app, users can engage in text conversations and receive voice messages from their favorite characters, bringing iconic scenes and memorable dialogues to life [4] - The feature offers a personalized touch, allowing fans to receive custom greetings and unlock exclusive behind-the-scenes content for certain characters [4] - On Weibo, users can interact with chatbots based on characters from iQIYI's hit drama My Journey to You and variety show The Rap of China 2024 [5] - Additional characters from widely acclaimed IPs, such as Love Between Fairy and Devil, are set to launch soon on Weibo [5]