Potbelly Opens Shop at the Pentagon

Core Insights - Potbelly Corporation has opened its first location at the Pentagon, enhancing its presence on military installations and Department of Defense facilities [3][9] - The company plans to develop three additional restaurants at Fort Liberty, one of the largest military installations globally, with all shops being franchise-owned and operated [3][7] - Potbelly is committed to supporting military families through its annual Potbelly Serves summer volunteer program and will donate all sales from the Pentagon shop on July 16 to the Tunnel to Towers' Homeless Veterans program [2][7] Company Expansion - The Pentagon shop officially opened on June 28, and a grand opening ceremony is scheduled for July 16 [1][9] - Potbelly has plans to open two more locations at Fort Liberty by the end of 2024, expanding its footprint in military communities [7][10] - The company aims for long-term growth with a goal of opening 2,000 shops across the U.S. [10] Franchise Operations - Franchisee Shakti Patel will own and operate all three restaurants at Fort Liberty, highlighting the support Potbelly provides to its franchise partners [4][7] - Potbelly is collaborating with the Navy Exchange Service Command (NEXCOM) and the Army & Air Force Exchange Service (AAFES) for the openings at both the Pentagon and Fort Liberty [7] Community Engagement - The company emphasizes its commitment to the military community by providing convenient dining options and engaging in charitable activities [9][2] - Potbelly's menu includes a variety of offerings such as oven-toasted sandwiches, signature salads, hand-dipped shakes, and fresh-baked cookies, catering to the tastes of military personnel and their families [9][11]