Higher Prices Than Posted? 5 Things to Know as Walmart Faces a Class-Action Lawsuit Over Deceptive Pricing.

Core Viewpoint - Walmart is facing a class-action lawsuit for allegedly using inaccurate price labels, which may violate consumer protection laws and involve a "bait-and-switch" pricing scheme [1][6][7] Group 1: Lawsuit Details - The lawsuit was initiated by Yoram Kahn after he observed a 10% to 15% markup above listed prices at a Walmart store in Illinois, claiming that such discrepancies could amount to "hundreds of millions of dollars" annually [6][7] - The lawsuit cites previous instances of Walmart facing fines for pricing errors, including a $2 million fine in California for unresolved pricing issues [6][7] - The appeals court acknowledged the challenges Walmart faces in maintaining price accuracy but indicated that improvements are necessary [7] Group 2: Walmart's Response and Strategy - Walmart has reaffirmed its commitment to consistently low prices and expressed confidence in its defense against the lawsuit [7] - The company has introduced the Bettergoods private label with a $5 price cap and is renovating 800 stores to attract wealthier customers, despite the ongoing pricing issues [1] - Walmart is expanding its automated distribution network with four new centers to enhance grocery availability and improve online order fulfillment, creating 2,000 jobs [9]