Fluent, Inc. Announces Strategic Partnership with US Retailer, Hy-Vee, and Its Retail Media Network, RedMedia, to Enhance Customer Experience

Core Insights - Fluent, Inc. has announced a media partnership with Hy-Vee, Inc. to enhance shopper engagement through post-purchase offers for non-grocery items [1][2] - The partnership aims to integrate non-endemic brand offers into Hy-Vee's online checkout experience, which is expected to drive customer loyalty [2][4] Company Overview - Fluent, Inc. is a leader in performance marketing since 2010, specializing in customer acquisition and partner monetization solutions [8] - Hy-Vee, Inc. operates over 570 business units with annual sales exceeding $13 billion, recognized for quality and customer service [3] Industry Context - Retail media is projected to account for 25% of all US advertising dollars by 2028, highlighting the growing importance of targeted advertising based on shopping behaviors [5] - The post-purchase advertising opportunity provides benefits for both retailers and brands by delivering customized offers to customers [5][7]