36Kr Holdings(US:KRKR) Prnewswire·2024-07-16 09:00Core Viewpoint - 36Kr Holdings Inc. has entered into a strategic partnership with Zhi-Tech Group to enhance business expansion and commercialization initiatives in the consumer sector [1][2]. Group 1: Partnership Details - The collaboration aims to leverage the strengths and resources of both companies to explore commercialization opportunities in the consumer sector [2]. - 36Kr has a significant user base and experience serving New Economy enterprises, while Zhi-Tech specializes in e-commerce and various consumer sectors, including digital products and groceries [2]. - The partnership will focus on collaborative content creation, joint marketing services, and product innovation to extend customer reach and market influence [2]. Group 2: Leadership Insights - Mr. Dagang Feng, CEO of 36Kr, expressed enthusiasm about the partnership, highlighting Zhi-Tech's expertise in AI technology and its potential to enhance content creation and marketing services [3]. - Mr. Guodong Sui, Chairman of Zhi-Tech, emphasized the vision of improving consumption information flow and maximizing the value of premium content through this strategic cooperation [3]. Group 3: Company Background - 36Kr Holdings Inc. is dedicated to serving New Economy participants in China, offering high-quality content and business services, including online advertising and subscription services [4]. - The company has a strong database and data analytics capabilities, positioning it to capture growth potential in China's New Economy [4].