New Digital First Marketing Campaign from Esperion Alerts Patients with Uncontrolled LDL Cholesterol to the "Lipid Lurkers" Inside Their Arteries

– Animated Characters Are a Visual Representation of An Unseen Risk "Lurking" In Patients' Artery Walls – "The Lipid Lurkers campaign was developed as a visual way to bring high LDL cholesterol to life and help patients understand and become better educated on the havoc that too much bad cholesterol is causing inside their artery walls," according to Eric Warren, R.Ph., Chief Commercial Officer, Esperion. "Of the multiple concepts tested, the Lipid Lurkers campaign was rated best among patients with high LD ...