Treasure Global Strategically Collaborates with VCI Global and Cogia to Rollout VCIG Secure Cogia Messenger Integrated with Cryptocurrency Wallet for ZCITY's 3 Million Users

Core Insights - Treasure Global Inc is launching the ZCITY Super App, which aims to revolutionize the e-payment experience through advanced AI-powered features and secure messaging solutions [1][10] - The initiative targets the Southeast Asian market, focusing on unbanked populations to enhance financial inclusion and secure communication [2][6] Company Overview - Treasure Global Inc is a leading technology solutions provider in Malaysia, known for developing innovative platforms like the ZCITY App and TAZTE, which streamline e-payment experiences and digital management for merchants [12] - As of May 5, 2024, the ZCITY App has over 2.69 million registered users, indicating a strong user base for the upcoming features [12] Strategic Collaboration - The rollout of the VCIG Secure Cogia Messenger, which integrates secure messaging with a cryptocurrency wallet, is a collaborative effort between Treasure Global, VCI Global, and Cogia AG [10][11] - The phased rollout strategy will begin with a limited group of ZCITY users, allowing for real-time feedback and continuous improvements [7] User Engagement and Growth Targets - The initiative aims to quickly achieve 1 million active users from the initial 3 million ZCITY users, addressing the needs of unbanked populations [6][10] - The integrated cryptocurrency wallet will enable users to send, receive, and store digital assets, enhancing both communication and financial functionalities [11]