IZEA Report Finds 91% of U.K.-Based Consumers Who Make Influencer-Driven Purchases Have Done So on Amazon

Core Insights - The report "Influencers & Amazon 2024" by IZEA Worldwide, Inc. highlights the significant impact of influencer marketing on consumer purchasing behavior in the U.K., particularly on Amazon [5][12] - A substantial 62% of U.K. respondents have made purchases influenced by social media influencers, with 91% of these purchases occurring on Amazon [7][12] Consumer Behavior Insights - 73% of social media users in the U.K. are Amazon Prime members, indicating a strong correlation between social media engagement and Amazon shopping habits [2] - Over 45% of individuals aged 30-44 shop on Amazon at least once a week, showcasing a consistent purchasing pattern among this demographic [2] - Video content is particularly influential, with 66% of 18-to-29-year-olds stating it significantly affects their purchasing decisions on Amazon [2] Influencer Impact - Influencers are 1.9 times more likely to make frequent purchases on Amazon compared to other social media users, indicating their strong engagement with the platform [14] - A remarkable 92% of influencers report being the primary shoppers in their households, further emphasizing their purchasing power [14] - 86% of influencers tend to search on social media before making a purchase, highlighting the role of social media in their buying process [15] Research Methodology - The findings are based on a survey conducted in June 2024, involving 1,030 U.K. social media users aged 18 and above, as part of ongoing research into the influence of social media on consumer behavior [4]