Verizon Launches Customer-Centric Initiatives, Redefines Brand Identity

Verizon has unveiled a suite of initiatives designed to enhance customer choice and flexibility, marking an evolution in its brand strategy. The telecommunications giant has introduced programs aimed at enriching customer experiences across its portfolio.Central to Verizon’s strategy is the introduction of subscription-based and non-subscription programs tailored to consumer needs.Under the subscription umbrella, Verizon has launched myHome, a service allowing customers to bundle home internet with entertai ...