1-800-Flowers.com Stock Wilts as Analyst Calls Out 'Anemic' Everyday Gifting

Core Viewpoint - 1-800-Flowers.com (FLWS) has been downgraded to "underperform" by D.A. Davidson, with a reduced price target of $8 from $9, due to declining sales trends and weak everyday gifting performance [2][3][7]. Sales Performance - The company is projected to experience a 6% year-over-year decline in sales for the current quarter, but D.A. Davidson's analyst anticipates an even larger drop [7]. - 1-800-Flowers has faced year-over-year sales declines every quarter for the past two years, primarily attributed to sluggish everyday gifting, which constitutes the majority of its sales [5][9]. Market Trends - Sales typically increase during major gift-giving holidays, such as Mother's Day; however, the everyday gifting segment has significantly underperformed [4][8]. - Consumer sentiment remains at recession levels, contributing to the anemic performance in everyday gifting and potential cost inflation challenges for the company [9]. Stock Performance - Shares of 1-800-Flowers fell by 7% to $10.23, marking a negative trajectory for the year 2024 [6].