OMNICOM MEDIA GROUP AGENCIES OUTPERFORM FOR GROWTH ACROSS ALL FOUR REGIONS

Core Insights - Omnicom Media Group (OMG) has been identified as the number one global media group for growth in both absolute and relative terms across various regions, particularly in LATAM and EMEA [2][4] - OMG agencies have achieved significant billings growth, with OMD leading in North America and Hearts & Science excelling in APAC, EMEA, and LATAM [3][4] Group 1: Growth Performance - OMG agencies outperformed the market in billings growth across all four regions, driven by notable wins in 2023 including Beiersdorf, Grupo Bimbo, and Uber [1][2] - OMD reported billings of $10.18 billion in North America, maintaining its top position since 2017, with a year-over-year growth rate of 6.8% [3] - Hearts & Science achieved a global growth rate of 9.5%, the highest among all media holding company agency networks [4] Group 2: Digital Spend Leadership - OMG has the highest digital share of spend among the six global media groups, with over 50% of billings attributed to digital across all its agencies [2] - The company's "Agency as a Platform" strategy, supported by the Omni operating system, enhances its competitive advantage by integrating various resources for clients [5] Group 3: Recent Achievements and Partnerships - OMG was recognized as the most honored media group at the Cannes Festival of Creativity, with OMD named Media Network of the Year [6] - The company has established partnerships with major platforms like Amazon and TikTok to enhance media investments and sales connections [6] Group 4: New Business Wins - OMG holds the best year-to-date total new business record among the Big Six global media groups, with $4.6 billion in wins [7] - OMD's new business wins in North America stand at $654.9 million, while PHD leads globally with nearly $3 billion in new business [8]