Olympic marketing deal hopes to meet young fans where they are—on Roblox

This new Roblox feature debuting Monday includes animated versions of 20 U.S. Olympians, including a surfer, a skateboarder and two break dancers—all of whom represent sports that have been added recently to the Olympic program in hopes of driving young fans to the games. The Olympic world's ever-expanding quest to draw in young fans is meeting them where they are—on Roblox. "My sister-in-law said my nieces are going to be more excited about me being in Roblox than me being in the Olympics," said one of the ...