Hepsiburada Partners with Warner Bros. Discovery via BluTV Collaboration

Core Insights - D-MARKET Electronic Services & Trading, operating as Hepsiburada, has partnered with Warner Bros. Discovery to offer BluTV subscriptions to Hepsiburada Premium members, enhancing the value proposition for its subscribers [1][2] - Hepsiburada Premium has reached 2.6 million subscribers as of May 31, 2024, providing various benefits including free delivery, cashback, and discounted services [2] - BluTV, acquired by Warner Bros. Discovery in December 2023, offers a diverse range of Turkish and international content, including over 10,000 hours of on-demand premium content [1][7] Company Overview - Hepsiburada is a leading e-commerce platform in Turkey, connecting over 64 million members with more than 248 million stock keeping units across 30 product categories [3] - The company operates a hybrid model combining first-party direct sales and a third-party marketplace, with approximately 102,000 merchants [3] - Hepsiburada aims to lead the digitalization of commerce in Turkey, providing a comprehensive ecosystem for merchants and consumers, including last-mile delivery, advertising services, and payment solutions [4] Social Impact - Since its inception in 2000, Hepsiburada has focused on empowering women in the Turkish economy, supporting around 53,000 female entrepreneurs through its 'Technology Empowerment for Women Entrepreneurs' program [5]