Spotify Q2: Subscriber Gains With Improved Monetization

As indicated in my initiation report, Spotify has grown its ad-supported streaming service. Ad-supported service could both increase the number of Spotify's subscribers, and help the company generate some ads revenue. With the Ad-supported service, Spotify can attract more subscribers who are sensitive to the monthly subscription fees. The chart below shows the average monthly revenue per premium subscriber. Spotify has been improving its monetization since Q2 FY23. As pointed out in my previous article, in ...