Mattel Sales Declines Slow as Toys Make a Cautious Comeback

After years of consumers cutting back on nonessential retail purchases, Mattel is now starting to feel optimistic about the future of toys sales. On Tuesday (July 23), the toy and entertainment giant, owner of iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl and many others, reported its second quarter 2024 financial results. On a call with analysts, Ynon Kreiz, the company’s chairman and CEO, related improvements in the toys sector. “The toy industry performed better than anticipated ...