Core Insights - Barfresh Food Group, Inc. has launched a new product line called "Pop & Go™", targeting school nutrition programs with healthier beverage options for students [6][7] - The new freeze pops contain a half-cup of fruit juice, no added sugars, preservatives, artificial flavors, or colors, and are compliant with USDA reimbursable meal programs [6][7] - The company aims to expand its market reach beyond schools into other foodservice and retail channels in the future [7] Company Overview - Barfresh Food Group, Inc. is a developer, manufacturer, and distributor of ready-to-blend and ready-to-drink beverages, primarily serving the education market, foodservice industry, and restaurant chains [5] - The company utilizes a proprietary system for its single-serving, on-site prepared products, which are designed to be quick, cost-efficient, and reduce waste [5] Product Strategy - The new Pop & Go™ product line will initially focus on lunch menus in schools, which can generate up to five times more volume than breakfast offerings [4] - This product complements existing offerings such as 1:1 bulk easy pour, 5:1 juice concentrates, and Twist & Go products, thereby enhancing the company's portfolio [4] Growth Potential - Recent enhancements in production capacity, senior hires, and customer acquisition are expected to support record revenue and long-term growth for the company [5] - The CEO expressed optimism about increasing menu placements with existing and new customers across different meal times [7]
Barfresh Introduces 100% Juice Freeze Pops “Pop & Go” to Education Channel for Healthier School Snacking