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Paris Olympics is the latest test of whether sports can win subscribers for NBC's Peacock
CMCSAComcast(CMCSA) CNBC·2024-07-26 11:00

In this articleCMCSAThe Paris 2024 logo representing the Olympic Games is displayed near the Eiffel Tower in Paris on April 21, 2024, in anticipation of the 2024 Paris Olympic Games and Paralympic Games.Chesnot | Getty ImagesThe Paris Olympics will offer Comcast another chance to lift its streaming platform, Peacock, as it aims to not only attract more subscribers but keep them.Although this Olympics is the third since Peacock debuted in 2020, it's becoming the first real opportunity for Comcast's NBCUniver ...