Mikra Builds Out Marketing Plan with Jose Bautista, Redesigns Focus Product Packaging

Core Insights - Lifeist Wellness Inc. is launching a new product called FOCUS, developed by its U.S. biosciences subsidiary Mikra Cellular Sciences Inc., in collaboration with former MLB player Jose Bautista [2][12] - FOCUS is designed to enhance memory, concentration, and cognition using a blend of citicoline, tyrosine, and lion's mane mushroom, without caffeine or stimulants [2][4][6] - The product is set to be launched in late September 2024, with a comprehensive marketing plan in place [2][12] Company Overview - Lifeist Wellness Inc. focuses on health-tech innovations that transform human wellness through scientific advancements [2][18] - The company operates multiple business units, including Mikra, which specializes in biosciences and consumer wellness products, and CannMart, which deals with cannabis distribution [18] Product Development - The development of FOCUS involved extensive third-party clinical research to determine the optimal formula for cognitive enhancement [2][6] - The active ingredients in FOCUS have been clinically studied and shown to support improved cognitive functions [6][13] Market Strategy - The marketing plan for FOCUS is being developed with insights and resources provided by Jose Bautista, emphasizing the importance of market research and strategic planning [3][12] - Lifeist aims to reach a broader customer base in 2024 and beyond, leveraging the growing nutraceutical market, which is expected to remain a multi-billion dollar industry [16][18]