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BEN Partners with Vybroo and Farmacia Roma to Offer AI-driven Audio Engagement for Brands to Build Better Relationships with Consumers
Franklin ResourcesFranklin Resources(US:BEN) GlobeNewswire News Roomยท2024-07-26 13:00

Core Insights - Brand Engagement Network (BEN) has entered a commercial agreement with Vybroo and Farmacia Roma to enhance customer engagement through innovative AI and audio messaging strategies [1][2][3] Company Overview - BEN is an emerging provider of safe, personalized customer engagement AI, headquartered in Jackson, WY, and listed on NASDAQ as BNAI [5] - Vybroo specializes in creating auditory content and services, focusing on innovative solutions that strengthen customer relationships [4] - Farmacia Roma is a well-established pharmacy chain in Baja California, known for its trust among consumers over 60 years [2] Partnership Details - The collaboration aims to merge BEN's AI assistant technology with Vybroo's audio communication technology to improve consumer engagement [2][3] - BEN's AI technology can process complex user inquiries, providing tailored suggestions to enhance efficiency and productivity in daily activities [2] - The partnership will utilize various media platforms, including radio and streaming services, to reach consumers in convenient ways [3] Strategic Goals - BEN aims to create effective channels for customer engagement and meaningful interactions between brands and consumers [3] - The partnership is expected to optimize processes that improve lives in sectors such as health, business, and government [3] - Vybroo's evolving strategies aim to conquer new markets by implementing advanced communication technologies [4]