Spotify Shifts From One-Size-Fits-All to Tailored Plans

Spotify Founder and CEO Daniel Ek believes the company's approach to flexibility for its customers is a key success factor. "We're at 246 million paid subscribers, so we're one of the largest subscription services on the planet," Ek said during the earnings call. "Interestingly enough, a huge part of that success was really driven by a very simple proposition, a one-size-fits-all proposition. But part of why I believe the subscription business in the last year or two has been doing better is because we move ...