Qurate Retail Group Appoints Mara Sirhal Chief Merchandising Officer of QVC US

Company Leadership Update - Qurate Retail Group appoints Mara Sirhal as Chief Merchandising Officer for QVC US, effective immediately [1][6] - Sirhal brings over 20 years of experience in merchandising, product development, and brand leadership, with prior roles at Saks Off 5th, Bed, Bath & Beyond, and Macy's [2] - She will report to Mike Fitzharris, President of QVC US, and replaces Stacy Bowe, who moved to lead Qurate Retail's HSN business unit earlier this year [1] Strategic Responsibilities - Sirhal will lead QVC's merchandising strategy across key categories including home, fashion, beauty, electronics, and jewelry [4] - She will oversee QVC's Buying, Planning & Programming organization and lead the Design Development & Global Sourcing (DDGS) team, which focuses on creating new brands and products in apparel, accessories, outerwear, and home décor [4] - Her role aligns with QVC's Age of Possibility campaign, targeting women consumers aged 50+ [4] Industry Context - Qurate Retail Group is a Fortune 500 company and a leader in video commerce (vCommerce), reaching over 200 million homes globally through 15 TV channels and digital platforms [3][8] - The company operates six retail brands: QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road, combining shopping and entertainment for millions of customers [8] - Qurate Retail Group's vCommerce strategy spans linear TV, ecommerce sites, digital streaming, and social platforms, with a strong presence in the US, UK, Germany, Japan, Italy, Poland, and China [8]