Shutterstock Launches First Ethical Generative 3D API

Core Insights - Shutterstock has launched a generative 3D API that allows enterprises to produce realistic 3D models quickly and ethically using AI technology [3][10][11] - The API is built on NVIDIA Edify generative AI architecture and trained on Shutterstock's extensive content library, including over 650 million images and more than half a million ethically-sourced 3D models [3][5] - The API is designed to integrate seamlessly into existing applications, significantly reducing the time from concept to creation [2][11] Product Features - The generative 3D API produces 3D files in GLB, USDz, and OBJ formats, complete with physically based rendering (PBR) materials [2] - Each 3D generation starts with a 2D preview image that users can approve or modify before the final 3D model is generated [2] - An early access 360 HDRi generator API is also available, which creates detailed natural environments for lighting 3D scenes [4] Market Position and Strategy - The API is currently available for enterprise customers, with a self-serve option expected soon, and pricing for generative credit packs starting at $25 [7] - The company emphasizes ethical compliance and brand safety through tailored protections and content controls, ensuring legal integrity and protection against inappropriate content [5][11] - Early beta testers, including HP, Trigger XR, and WPP, will showcase various use cases at the SIGGRAPH 2024 conference [6] User Accessibility - The API comes with intuitive documentation to assist non-developers in integration within a few hours, along with lightweight plugins and code samples for popular tools like Blender and Gradio [12] - The launch aims to democratize access to 3D creation, allowing studios and developers to revolutionize their workflows and reduce the time required for 3D model production from hours to minutes [11]