PubMatic Unveils New Whitepaper: Addressability in the New Digital Landscape

"Publishers have a unique opportunity to better position themselves within the advertising ecosystem," said Jaan Janes, Vice President of Publisher Partnerships at PubMatic. "Our whitepaper provides actionable strategies for publishers looking to enhance their monetization through smart data management, effective audience segmentation, and embracing new technologies that elevate the performance of open internet advertising." The whitepaper also shows PubMatic's commitment to supporting publishers through it ...