Ford's Tale Of Struggles And Strategic Shifts

wellesenterprises Ford's (NYSE:F) 2Q24 earnings release was a complete debacle. The company reported losses of $1.1 billion in the Ford Model e segment due to lower sales and pricing pressures, which compromised the ability to dilute the high costs of production. The outlook for the whole year in this unit is projected to be a loss in the range of $5 billion to $5.5 billion. On the bright side, more than offsetting these losses is the Ford Pro segment, which is estimated to generate EBIT in the range of ...