Grizzly Industrial Selects Bridgeline's HawkSearch

Core Insights - Bridgeline Digital, Inc. has been selected by Grizzly Industrial to implement its HawkSearch technology for enhancing the eCommerce search functionality on Grizzly's website [1][2] - The partnership highlights Bridgeline's growing presence in the industrial supply sector, with other notable clients including Woodcraft and Northern Tool [2] - HawkSearch is designed to improve product discovery in the machinery industry, offering features like advanced part number search and unit of measurement conversion [4] Company Overview - Grizzly Industrial is a leading supplier of woodworking and metalworking machinery, tools, and accessories, established in 1983 [6] - The company focuses on selling directly to end users, providing high-quality products at competitive prices [6] Technology Features - HawkSearch enhances eCommerce by allowing customers to search using descriptions or specific model numbers, providing relevant product suggestions quickly [5] - The technology includes merchandising tools for running product-specific campaigns, tailored to the needs of the machinery industry [4] Executive Commentary - The CEO of Bridgeline, Ari Kahn, emphasized the importance of HawkSearch's AI-powered functionalities in meeting the demands of Grizzly Industrial's customers for a seamless online shopping experience [6]