
Core Insights - Spirit Airlines is introducing new pricing options to enhance customer experience by offering more perks for higher seat prices [1][6]. Pricing Options - The new seating options will be rolled out in two phases: "Go" and "Go Savvy" starting on August 16, and "Go Comfy" and "Go Big" starting on August 27 [5][6]. - The four new options include: - Go Big: Offers a Big Front Seat, snacks and drinks (including alcohol), one carry-on bag, one checked bag, priority check-in and boarding, and streaming access [7]. - Go Comfy: Provides increased comfort with a blocked middle seat, one carry-on bag, one checked bag, priority boarding, and a snack with a non-alcoholic beverage [7]. - Go Savvy: Includes either one carry-on bag or one checked bag and standard seat selection during booking [7]. - Go: Features budget pricing with the option to purchase checked bags, standard seat selection, WiFi, and snacks and beverages [7]. Market Reaction - Spirit Airlines' stock (SAVE) has seen a slight decline as of Wednesday morning [3].