Pinterest Drives Social Commerce by Shortening the Path to Purchase

As Pinterest looks to become a central figure in the social commerce space, the company is integrating more directly shoppable features across the platform to drive sales. The addition of new filters such as price, retailer and brand on high shopping intent search queries across fashion and home decor verticals has been helping users tailor their searches to their preferences and budgets, driving engagement. Consumers want improved personalized shopping experiences. PYMNTS Intelligence's report "Personalize ...