Taco Bell Adding AI Voice Ordering to Hundreds of Drive-Thrus
Yum!Yum!(US:YUM) PYMNTS.com·2024-07-31 23:17

Group 1: Taco Bell's AI Integration - Taco Bell will implement AI voice technology in hundreds of its drive-thrus by the end of the year, currently in over 100 locations across 13 states [1] - The integration aims to enhance operations for team members and improve the customer ordering experience, with benefits including reduced wait times and increased order accuracy [1] - Yum! Brands has increased its investment in digital technology and innovation to $21 million in 2023, up from $11 million in the previous year [3] Group 2: Industry Trends and Challenges - Other fast-food chains like Checkers & Rally's, Hardee's, Carl's Jr., and Wendy's are also testing or implementing similar AI technology in their drive-thrus [3] - The fast-food industry is facing labor shortages, with restaurant employment growing by less than 1% despite high demand, pushing reliance on technology and automation [3] - McDonald's recently ended its partnership with IBM for an AI-powered drive-thru system, indicating challenges in implementing such technology amid industry-wide labor issues [2]