Disney+ Hotstar collaborates with PubMatic to scale advertising reach in India

Core Insights - PubMatic has partnered with Disney+ Hotstar to enhance the digital advertising landscape through programmatic monetization [1][2] - The collaboration aims to provide advertisers with access to a large and engaged audience while maintaining control over user experience [3] Company Overview - PubMatic is an independent technology company focused on maximizing customer value in digital advertising by delivering a future-oriented supply chain [4] - The company’s sell-side platform enables digital content creators to manage inventory access and enhance monetization through programmatic advertising [4] Disney+ Hotstar Overview - Disney+ Hotstar is a leading streaming platform in India, offering over 140,000 hours of content in 19 languages, including TV shows, movies, and sports [5] - The platform aims to provide a premium viewing experience while ensuring relevant and engaging advertising for its users [3][5]