Core Insights - Aires Tech has formed a partnership with WWE to enhance the performance regimens of WWE Superstars and educate fans about the potential health effects of electromagnetic frequency (EMF) exposure [1][4] - The partnership will be prominently featured across WWE properties, including social media promotions and segments on WWE programming [3][5] Company Overview - American Aires Inc. (Aires Tech) is a Canadian nanotechnology company focused on wellness and environmental safety through innovative EMF protection technology [10] - The company has previously partnered with UFC to enhance brand strategy in sports and entertainment [4] Partnership Details - The agreement with WWE is effective from June 11, 2024, and will last until the end of 2025, with significant visibility during events like WWE SummerSlam [2][3] - The partnership will leverage WWE's extensive reach, broadcasting to over 1 billion households in 30 languages and attracting approximately 11 million viewers in the U.S. [3] Marketing and Promotion - Aires Tech will be featured on "WWE NOW" and in fitness segments on WWE Superstar Sheamus's YouTube channel, promoting their EMF protection products [3][5] - The AiresAthletes campaign connects Aires Tech with peak performance, featuring partnerships with notable athletes across various sports [5]
WWE® AND AIRES TECH ANNOUNCE MULTI-YEAR GLOBAL MARKETING PARTNERSHIP