Walmart and Amazon Step Up the Race for Digital Ad Spending

Group 1: Walmart's Initiatives - Walmart's Sam's Club is launching display ads within its Scan & Go feature, marking it as the first retail media platform to introduce ads through a mobile self-checkout app [1] - The initiative aims to provide advertisers with opportunities to reach consumers at high-intent moments during their shopping journeys [1][2] - Walmart Connect is expanding its in-store advertising roster, targeting non-endemic brands like financial firms and restaurants to purchase ads on in-store screens [2][3] Group 2: Amazon's Strategies - Amazon is promoting lower prices for ad placements on its Prime Video service compared to Netflix, aiming to attract more advertisers [3] - Amazon Ads has made its Amazon Marketing Cloud (AMC) accessible on AWS Clean Rooms, allowing advertisers to optimize their advertising and business performance [3][4] - The clean room environment enables advertisers to combine their data with external data securely, facilitating collaboration and targeted marketing strategies [4][5] Group 3: Competitive Landscape - The competition between Walmart and Amazon in digital advertising is reshaping the retail media landscape, with both companies focusing on targeted and efficient digital ad solutions [5] - Walmart's innovations in mobile and in-store advertising, alongside Amazon's competitive pricing and data integration efforts, highlight the increasing importance of data-driven strategies for brands [5]