Warner Bros. Discovery Is Unplugging Boomerang Streaming Service, Moving Some Of Its Content To Max

Streaming Service Consolidation - Warner Bros Discovery is shutting down the Boomerang streaming service and moving its programming, including classic cartoon series, to Max by September 30 [1] - This follows a similar strategic shift by Paramount Global, which closed Noggin and moved its content to Paramount+ [1] - Boomerang, launched as a cable network in 2000 and became a streaming service in 2017, expanded into original programming in recent years [2] - Subscriber numbers for Boomerang were never disclosed, but it was a niche offering priced at $6/month, significantly cheaper than Max's ad-free tier at $17/month [2] Content Transition to Max - Boomerang subscribers will have their plans converted to the ad-free version of Max at no extra charge [2] - Max will host Boomerang fan-favorites like Scooby Doo, Bugs Bunny, and Tom & Jerry, along with Max's full catalog of iconic series, hit movies, fresh originals, and family favorites [3] - Some Boomerang content may not be available on Max, but no further details were provided about what will survive the transition [3] Industry Trend of Streamlining - The move reflects a broader industry trend of consolidating niche services around primary flagship platforms [4] - WarnerMedia, before merging with Discovery in 2022, had previously streamlined its streaming offerings by shutting down standalone services like FilmStruck and DC Universe [4]