UNDER ARMOUR ANNOUNCES ERIC LIEDTKE AS EXECUTIVE VICE PRESIDENT OF BRAND STRATEGY

Core Insights - Under Armour, Inc. has announced the acquisition of UNLESS COLLECTIVE, INC, a zero-plastic regenerative fashion brand, with Eric Liedtke joining as Executive Vice President of Brand Strategy following the completion of the acquisition [1][2][3] Company Overview - Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories, headquartered in Baltimore, Maryland [7] - The company aims to empower human performance through innovative products and experiences designed to enhance athletic capabilities [7] Leadership Changes - Eric Liedtke, with a 26-year career at adidas Group, will oversee Under Armour's brand identity, strategic planning, and transformational initiatives to accelerate growth while continuing to lead UNLESS [1][2][3] - Liedtke is recognized for his exceptional leadership and consumer-centric growth strategies, having previously orchestrated significant revenue growth at adidas [4][3] Strategic Goals - Under Armour aims to refine its operating model and enhance consumer engagement through Liedtke's leadership, focusing on brand storytelling and loyalty [2][3] - The company sees potential for growth among new and existing consumers by elevating its brand and redefining its narrative [3][4] UNLESS COLLECTIVE, INC Overview - UNLESS is the world's first all-plant, zero-plastic regenerative fashion brand, focusing on sustainable clothing and apparel that can be safely returned to the environment [5][6] - The brand is a collaboration of innovators and activists working towards a plastic-free future through plant-based innovation [5][6]