Gen Digital (US:GEN) Prnewswire·2024-08-06 13:00Core Insights - LifeLock is launching the "Out of Control" campaign and Personal Data Exposure Scan to raise awareness about identity theft risks and encourage consumers to take control of their personal information [1][3][5] Company Overview - LifeLock is a leader in identity theft protection in the U.S. and part of Gen™ (NASDAQ: GEN), dedicated to providing digital freedom through trusted consumer brands [6] - The company offers services that detect and alert users to potential identity threats, along with dedicated Identity Restoration Specialists to assist victims [6] Campaign Details - The "Out of Control" campaign aims to highlight the risks associated with sharing personal information in everyday situations, such as at medical offices or online shopping [3][5] - The Personal Data Exposure Scan is a free tool that analyzes millions of data points to identify where an individual's private information is exposed, helping users understand their risk of identity theft [3][5] Consumer Engagement - A live demonstration of the Personal Data Exposure Scan will take place at The Grove shopping center in Los Angeles on August 17, featuring internet personality Justin Glaze [4] - Attendees will have the opportunity to see their personal data exposure in a hologram format, enhancing consumer engagement with the campaign [4] Market Context - Nearly 25% of consumers have experienced identity theft, indicating that traditional methods of safeguarding personal information are insufficient [5]