New landmark international study: 2-in-3 People Agree: Now Is The Time for Air Travel to Become Sustainable

Core Insights - A significant 65% of consumers across the US, UK, France, and Germany believe that air travel must become sustainable, indicating a strong demand for clean aviation solutions [1][2] - The survey highlights a favorable perception of eVTOL aircraft, with 61% of respondents expressing interest in trying such innovative transport options [3][4] Consumer Concerns and Preferences - 73% of respondents are concerned about traditional aviation's contribution to pollution, with the highest concern in Germany at 76% [3] - 70% of consumers are worried about aviation's role in climate change, reflecting a growing awareness of environmental issues [4] - Cost is the most important factor for travel plans, prioritized by 54% of respondents, followed by comfort (46%) and convenience (39%) [7][8] Travel Method Preferences - For a journey of approximately 100 miles, cars are the most popular choice, but US respondents favor air travel as their second option over trains and buses [6] - Popular scenarios for travel include holidaying (29%), exploring within the country (28%), and regional exploration (23%) [7] Awareness and Enthusiasm for eVTOL - Only 21% of respondents are aware of eVTOL aircraft, but this group shows a higher enthusiasm for electric aviation, with 67% believing it is the future of air travel [9][10] - Those familiar with eVTOL are more likely to consider switching from other transportation modes, indicating potential for growth in this market segment [10] Industry Implications - The findings suggest a need for increased support for electric aviation in Europe and the US, as the demand for sustainable transport options is evident [11] - Lilium, a key player in the eVTOL market, has over 100 binding orders, positioning itself to capitalize on the growing interest in regional air mobility [11]