Say 'Yellow' to Spirit Airlines' New Travel Options and Reimagined Look

Core Insights - Spirit Airlines has launched four new travel options under the "Just Go" brand, aimed at enhancing customer experience and providing cost-effective travel solutions [1][4] - The airline is undergoing a brand transformation with a new identity and the "More Fly" campaign, which emphasizes an elevated travel experience [2][3] Group 1: New Travel Options - The "Just Go" options include Go Big, Go Comfy, Go Savvy, and Go, all designed to offer unmatched value and flexibility with no change or cancel fees [1][4] - Go Big features enhanced comfort with a Big Front Seat®, one checked and one carry-on bag, priority check-in and boarding, snacks and drinks, including alcoholic beverages, and fast WiFi streaming, available starting today, with some amenities launching on August 27 [5] - Go Comfy allows for aisle or window seat selection with a guaranteed blocked middle seat, one checked and one carry-on bag, priority boarding, and a snack and non-alcoholic beverage, available from August 27 [5] - Go Savvy offers standard seat selection and a choice of one checked or one carry-on bag, available starting today [5] - Go is the most affordable option, providing standard seat selection and a checked bag, with additional options available for purchase, also available starting today [5] Group 2: Enhanced Airport Experience - Spirit will introduce a priority check-in experience on August 27 at over 20 airports for Go Big customers and Free Spirit® Gold members or Free Spirit World Elite Mastercard holders [6] - The airline will implement a new boarding process with five groups to reduce boarding time and improve operational performance [6] Group 3: Brand Transformation - The reimagined brand identity retains elements of the past while introducing new colors and a logo featuring aircraft windows, aimed at reflecting the airline's vision for the future [3] - The updated brand and campaign will be showcased on spirit.com, the Spirit mobile app, and across various digital channels and advertising [3][7]