Is the Options Market Predicting a Spike in Viad (VVI) Stock?

Group 1 - The stock of Viad Corp (VVI) is experiencing significant attention due to high implied volatility in the options market, particularly the Sep 20, 2024 $20.00 Put option [1] - Implied volatility indicates the market's expectation of future price movement, suggesting that investors anticipate a significant change in Viad's stock price, potentially due to an upcoming event [2] - Viad currently holds a Zacks Rank 4 (Sell) in the Business - Services industry, with no analysts increasing earnings estimates for the current quarter, leading to a downward revision of the Zacks Consensus Estimate from $2.44 to $1.87 per share [3] Group 2 - The high implied volatility surrounding Viad's stock may indicate a developing trading opportunity, as options traders often seek to sell premium on such options to capture decay [4]