TargetSmart Announces Exclusive Partnership with Magnite to Enable Turn Key Data-Driven Political Advertising Across CTV Inventory

Group 1 - TargetSmart has announced an exclusive partnership with Magnite to enhance political campaign capabilities for Democratic campaigns and advocacy organizations [1][2] - The collaboration allows immediate activation of campaigns using TargetSmart data across Magnite's extensive CTV footprint on any demand-side platform [1][2] - Magnite is recognized as the largest independent sell-side advertising company, providing access to over 90% of programmatic supply in the US and reaching 92 million ad-supported streaming TV households [2][3] Group 2 - CTV ad spending is projected to account for 14% of the total $10.7 billion ad spend this year, highlighting the importance of quick voter outreach for politically-focused organizations [3] - The partnership offers a centralized access point for running CTV campaigns at scale, leveraging TargetSmart's data for enhanced campaign effectiveness [3] - TargetSmart specializes in political data, enabling campaigns to communicate effectively with large audiences through personalized outreach and multichannel marketing strategies [4]