American Rebel Beer is Primary Sponsor of Matt Hagan's Dodge SRT Hellcat Funny Car at Lucas Oil NHRA Nationals
StarTekStarTek(US:SRT) GlobeNewswire News Room·2024-08-16 13:10

Core Viewpoint - American Rebel Holdings, Inc. is actively promoting its brand through sponsorship of Matt Hagan's Dodge SRT Hellcat Funny Car at the Lucas Oil NHRA Nationals, highlighting its recent entry into the beverage industry with American Rebel Beer [1][2][4] Group 1: Company Overview - American Rebel Holdings, Inc. operates as a designer, manufacturer, and marketer of branded safes, personal security and self-defense products, and has recently expanded into the beverage sector with the introduction of American Rebel Beer [4] - The company also produces branded apparel and accessories, indicating a diversified product portfolio [4] Group 2: Sponsorship and Marketing Strategy - The company is the primary sponsor of Matt Hagan's Funny Car, which aligns with its branding strategy of promoting American values and patriotism through its products [1][2] - Matt Hagan expressed his personal investment in American Rebel, emphasizing a strong relationship with the company's CEO, Andy Ross, which enhances brand representation [2] - American Rebel Beer is positioned as a patriotic product, with marketing efforts focused on appealing to consumers who value American traditions and values [2][3] Group 3: Product Availability - American Rebel Light Lager is currently available at Tony Stewart's Eldora Speedway and in several states, with plans for broader distribution [3] - The company encourages consumers to use its store locator feature on the website to find availability in their area, indicating a proactive approach to customer engagement [3]