BorgWarner Wins Two Prestigious PR Daily Social Media & Digital Awards

Core Points - BorgWarner has won PR Daily's Social Media & Digital Awards in both LinkedIn and Twitter/X categories, recognizing its effective digital communication strategies [1][2][3] Group 1: LinkedIn Campaign - BorgWarner's LinkedIn campaign, titled "Charging Forward," was a yearlong branding initiative aimed at attracting top talent in the automotive industry [3][4] - The campaign focused on brand storytelling, PR amplification, and thought leadership, showcasing employee achievements and promoting diversity and inclusion [4] - Traffic to the Careers section of BorgWarner's website increased to nearly 1.2 million visits in 2023, a 38% rise from the previous year, with 69% of visitors exploring job opportunities [4] Group 2: Twitter/X Campaign - The Twitter/X campaign aimed to engage the Indianapolis 500 racing community, fostering a space for fans to share their experiences and stories [5] - The campaign maintained relevance beyond the race day, achieving a 7.5% growth in followers and 44% more engagements compared to the previous year [5] - During May, the account garnered almost 100,000 organic impressions, marking a 4.11% increase, with race weekend impressions rising by 67% year over year [5] Group 3: Recognition and Impact - Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily, praised BorgWarner for its innovative and impactful digital work [6] - BorgWarner's recognition was highlighted in a special write-up on PR Daily's widely-read news website, showcasing the company's commitment to effective digital communication [6]