Southwest CEO buckles down for Elliott proxy fight: ‘a battle for the heart of our company'

Southwest Airlines CEO Bob Jordan is scrambling to gain investor support while buckling down for a proxy fight as activist hedge fund Elliott Investment seeks to oust him and two-thirds of the board.“If it’s a fight they want, it’s a fight they will get,” Jordan said in a Wednesday memo to employees seen by Reuters.Jordan – who became CEO in 2022 after a 30-year career at the company – has been meeting with investors to try to garner their support. The investor tour comes after Elliott revealed its hand las ...