MediaAlpha Positioned for Strong Growth in Expanding Insurance Digital Advertising Market, Says Goldman Sachs

Goldman Sachs analyst Eric Sheridan initiated coverage on MediaAlpha, Inc. MAX with a Buy rating and a price target of $20. The analyst writes that MediaAlpha benefits from long-term growth trends in insurance digital advertising, including the P&C market recovery, the shift to direct-to-consumer models, and the increasing use of digital channels by consumers and advertisers. In the current market, key factors driving volatility include the health of the P&C insurance market, particularly autos, and the pac ...