Nexxen's Exclusive Automatic Content Recognition Data is Now Available on The Trade Desk

Core Insights - Nexxen has announced a strategic data partnership with The Trade Desk to provide advertisers access to exclusive automatic content recognition (ACR) data segments, enhancing cross-channel and cross-device targeting capabilities for more efficient media investments [1][2] Group 1: Partnership Details - The partnership allows The Trade Desk's advertisers to utilize Nexxen's ACR data segments, which are categorized by genres, networks, programs, and brand-level ad exposure, facilitating a more comprehensive understanding of TV-viewing data [2] - Nexxen's ACR data segments are available for activation on The Trade Desk's platform in the U.K., Canada, the U.S., and Australia, marking it as the first self-service TV data provider for these regions [2] Group 2: Strategic Importance - The integration aims to address challenges in connected TV (CTV) advertising, such as advertising over-saturation and fragmented targeting, by providing advertisers with controlled frequency and competitive conquesting capabilities [1][2] - The partnership emphasizes the need for brands to adopt a holistic approach to TV media buying, combining both linear and CTV strategies to optimize media budget investments [2] Group 3: Company Background - Nexxen operates a flexible advertising technology platform that includes a demand-side platform (DSP) and supply-side platform (SSP), with a focus on data and advanced TV solutions [3] - The Trade Desk is a technology company that enables ad buyers to manage and optimize digital advertising campaigns through a self-service, cloud-based platform [4]