Behr Paint Company Announces 2025 Color of the Year, "Rumors," a Deep Ruby Red That Makes a Statement in Every Space

Core Insights - Behr Paint Company has announced its 2025 Color of the Year, "Rumors," a deep ruby red that aims to inspire creativity and self-expression in home design [1][2] - A significant 76% of Americans are open to painting a room or wall in a shade of red, with preferences for accent walls, bedrooms, and front doors [2] - The color red is perceived positively, with 86% of respondents noting that homes with red front doors stand out, and 60% feeling energized by its use in home design [2] Company Overview - Behr Paint Company, founded in 1947, is a leading manufacturer of paints and related products in North America, known for its commitment to quality and innovation [6][7] - The company offers a range of products including BEHR DYNASTY® and BEHR MARQUEE®, which feature the new Color of the Year, Rumors, available exclusively at The Home Depot [5] Marketing and Engagement - To promote the 2025 Color of the Year, Behr Paint is hosting a sweepstakes on social media platforms, offering a $10,000 prize for home improvement projects using Rumors [4] - The company emphasizes the versatility of Rumors, suitable for various design styles and projects, from small accents to full room transformations [2][3]