Behr Paint Company Announces 2025 Color of the Year, "Rumors," a Deep Ruby Red That Makes a Statement in Every Space

New data shows choosing a red paint color is on the rise amongst Americans–where nostalgic flair meets undeniable elegance SANTA ANA, Calif., Aug. 21, 2024 /PRNewswire/ -- Today, Behr Paint Company announces its highly anticipated 2025 Color of the Year: Rumors, a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. In fact, about 75% of Americans say they would consider painting a room or wall a shade of red, and Rumors is the perfect choice w ...