Latham Takes the Plunge With L.C. Williams & Associates

Core Insights - Latham Group, Inc. has partnered with L.C. Williams & Associates to enhance its public relations strategy, aiming to elevate brand visibility and customer engagement [1][2][3] - The partnership will focus on media relations, thought leadership, influencer collaboration, and brand storytelling, leveraging LCWA's extensive experience in the home and lifestyle sectors [2][3] - Latham Group is recognized for its innovation and manufacturing excellence in the pool industry, offering a diverse range of high-quality products including fiberglass and vinyl liner pools, and safety covers [2][4] Company Overview - Latham Group, Inc. is the largest designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, with over 60 years of experience [4] - The company operates across 24 locations, providing a broad range of pool products designed to deliver high quality and value to homeowners [4] Strategic Goals - The collaboration with LCWA is expected to play a critical role in driving awareness and adoption of Latham's products, thereby accelerating market conversions and strengthening the brand [2][3] - Public relations initiatives are already in progress, with expanded outreach and activations planned for 2025 [3]