SOUTHWEST AIRLINES WELCOMES TIM LYON AS VICE PRESIDENT PRICING

Airline Veteran to Guide Pricing and Yield Management in Carrier's Revenue Organization DALLAS, Aug. 21, 2024 /PRNewswire/ - Southwest Airlines Co. (NYSE: LUV) has appointed Tim Lyon to a new role as Vice President Pricing, where he is focusing additional attention on the carrier's yield and pricing discipline. Lyon brings more than two decades of airline industry experience and will oversee the carrier's Pricing Department, coordinating closely with business units that guide Revenue Management and Sales. " ...